Motorsport has a category to suit every marketing objective
EDJ has relationships across all categories of motorsports and within each layer of their ecosystems - the league, events, teams, athletes, media, specialist activation agencies, etc.
Formula 1
The pinnacle of motorsports and the most popular and watched annual global sporting series in the world.
NASCAR
Sits alongside ‘The Big Four’ (MLB, NBA, NFL, NHL) as a mainstream sport in the USA and is thus used widely by B2C brands to create awareness and preference.
MotoGP
Provides exciting competition and highly-engaged fans, especially in southern Europe and southeast Asia. Also features a series for electric bikes.
WRC
Brands such as Citroen, Ford, Hyundai, Skoda, and Toyota compete in the World Rally Championship – an epic competition against the clock and the elements.
IndyCar
The premier level of open-wheel racing in North America, featuring the famous Indy 500 – the largest single-day sporting event in the world.
Formula E
The first sport certified net zero carbon from inception, driving electric vehicles to the fore in the face for a better, cleaner future.
Le Mans 24 Hours
One of the most famous races in the world and boasting competition from Aston Martin, Ferrari, Corvette, Porsche, Toyota.
Macau Grand Prix
A world famous and important racing event, which combines top-level competition with entertainment.
Carrera Cup
Offers association with the famous marque via national and regional championships with races supporting Formula 1 Grands Prix.
GT World
Challenge
The world’s most exciting sports cars on legendary race tracks – including Spa-Francorchamps for the 24 Hours.
Race of
Champions
Annual made-for-television stadium event bringing together champions from various disciplines.
Esports – Sim Racing
Virtual competition has become increasingly popular with events from most of the leading ‘real life’ series such as F1, GT World Challenge and NASCAR.
CTCC
Automakers such as Audi, Dongfeng, Ford, Lynk & Co, MG, and Volkswagen compete in China’s largest racing championship.
