Let’s start by defining the objective. (That gives us a better chance of being successful!) And the
obstacles or issues. Do we need to increase brand awareness? Who is the target audience? Shift perception? Reach decision-makers? Create engagement? Incentivise a trial or purchase
an upgrade? Entertain clients?

And what type of marketing activities will be needed?
Advertising, events, PR, hospitality, creation of a special edition or co-branded product?

For those marketing activities what assets will be valuable? Branding on the cars, drivers, trackside? Use of intellectual property (team logo, imagery), Press releases and social media activity? PR time
to shoot material for a TV commercial? Hospitality and VIP access?

Then which partnerships would offer these tools?
A league such as Formula 1 or Porsche Supercup?
A team? Event? Athlete? Perhaps a combination.

We then provide a brief to selected rights-holders and work with them to create a bespoke proposal… for discussion… negotiation… and launch!